SEMIOTICS OF GESTURE: PERFORMATIVE CONCEPTUALISM

Problem setting. This article poses the problem of understanding and applying performance as a conceptual model functioning an individual in modern multi-layered reality. The study presents analysis popular actionist practices further development pure action ontology. serves approbation dynamism technique principle social, digital artistic actions.
 Recent research publications analysis. assertion activity cultural space explains popularity performative topics parallel scientific philosophical discourse. At same time, bulk works on relates to field theory methodology art. These are such authors: G. Elshevskaya, E. Krylova, Andreeva, J. Kostincova, D. Filippova, Andrey Yaroslava Artemenko, H. Petrovsky, S. Levitt, Downey Sherry, A. Eckersley C. Duff.
 G Reingold, M. Cuellar-Moreno Antonio Cubas-Delgado, Loskutov, O. Novoselova Kurbanova others have studied dynamic models bodily expressiveness social practices, including information culture communication. In turn, American philosophers Butler, J Dean Standing develop concept relation political actionism. They view gatherings rights agents practice their relationship power.
 Paper objective. aim is review theoretically analyze creative subject's expression art, politics, law communication, well substantiate methodological role culture.
 main body. Today's installations, happenings, flash mobs challenge explicates very essence human existence world. Art zones other spaces (workshops) use direct body language and, at highly attractive effective today's youth environment. Silent actions demonstrate limited possibilities for person manifest themselves, despite large number rights, freedoms technical means improve life. Defective self-presentation expresses one-sided nature legal, today.
 natural change technological structures, eras world irreversibly modifies person, his environment self-realization it. allows express ontological modernity – break between physical semantic, act commentary, word, corporeality. stratified reality, cannot maintain integrity. His verbal-symbolic being separated from (body); they themselves communicate autonomously independently. Desocialization dominance virtuality led dismemberment impoverishment many functions, particular localization speech actions. Therefore, becoming irreplaceable alternative way silent While remains agent environment.
 Conclusions research. Thus, refers art experience subjects manifestation anthropological authenticity, significance, legal usefulness, epistemological will.